Using Google to Drive Business

Generate Leads through Google Tools



In this ever-changing world of technology, many companies are now changing their business models while boosting traffic and profits with digital marketing strategies. This includes leveraging on online tools like Google AdWords – the world’s largest and most popular PPC advertising.

This course covers the basics of digital marketing, search engine and fundamentals of Google Tools. Through lecture and hands on learning activities, participants will be equipped with the knowledge and skills on how they can align their business goals with digital marketing and drive their business with Google. At the end of the course, participants will also set up their customized Google AdWords Account. 

In this course, the participants can expect to learn the following: 

  • Align their business objectives with digital marketing
  • Understand their target audience through the use of available Google tools (i.e. Keyword Planner)
  • Create and manage their own Google AdWords campaigns
  • Optimize their Google AdWords campaigns for leads generation

Outline of the course learning concepts:

  1. Digital Marketing Basics
  2. Search Engine Basics
  3. Keywords and Google Keyword Planner
  4. Audience Targeting
  5. Fundamentals of Google AdWords
  6. Optimising Google AdWords

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Course Details


Course Duration: 8 Hours
Fees: $350 per pax (Participants are allowed to use their SkillsFuture credits)
Things to bring along: Laptop, writing materials
Venue: 7500A Beach Road, #02-305 Singapore 199591

For Other Enquries, please contact us:
Phone: +65 6884 6808

Other Information

Who Should Attend:
Marketing Managers, SME Owners, Start ups, Entrepreneurs / Solopreneurs

Proficient in English, Basic Computer Literacy

Skills Development Fund (SDF) & Absentee Payroll Grant:
Companies applying for funding (only Singaporean and Singapore PR) must submit their training grant and absentee payroll application via WDA’s SkillsConnect system. All applications are subject to WDA’s approval. Companies applying for funding must make payment via Cheque to the Training Provider. For assistance, please call WDA at 6883 5885 or visit NOTE: To be eligible for funding, participants need to be company-sponsored, obtain at least 75% attendance and undergo all assessments.

SkillsFuture Credit:
All Singaporeans aged 25 and above will receive an opening credit of S$500 from January 2016. You can utilise your credit for this course. For assistance, please contact us at 6684 6808.

About the Trainer

Choon Leng is a dynamic trainer with an innate passion for sharing his extensive knowledge in the domain of Digital Marketing. With more than 10 years of experience in the field, he started a digital marketing career with a local agency which is into Search Engine Marketing and Search Engine Optimization, and has helped many companies increase their revenue through Google, Yahoo and Baidu.

Having worked in Peoples’ Association where he managed their social media assets, Choon Leng has helped to train more than 100 staff and volunteers on the usage of social media. He was also the sales manager of eBay Marketing Solutions. Choon Leng believes in providing an enjoyable learning experience for everyone.